Illustrative example · closed testing
Pilot case — Play quota & measurable campaigns
Anonymised pilot example: covering a closed-testing quota, measurable sessions and lessons for Android publishers on Tester Marketplace.
Disclaimer: this is an anonymised illustrative example, not a published customer case with audited metrics. We use it to show a typical pilot until public case studies with consent exist.
Scenario
An indie studio needs to cover the Google Play closed-testing quota without building a DIY community from scratch. Goal: recruit a small group, measure sessions and close the gate in days — not weeks of manual coordination.
Pilot parameters (illustrative)
Quota
12–14
testers
Package
~€99
indicative
Window
7–10
days
Evidence
Sessions
+ events
See package details on pricing.
Lessons learned (pilot hypotheses)
- Realistic session rules avoid empty payouts and tester frustration.
- Integrating telemetry early separates “installed” from “actually used”.
- A small measurable quota often covers the Play gate; deep UX insight remains a different job (agency, community or interviews).
FAQ
- A real customer? No: illustrative until we have verifiable public cases.
- What order of magnitude? ~12–14 testers, ~€99, 7–10 days, measurable sessions.
- What do you learn? Realistic rules, event reliability and quota without relying only on Discord.